NJCAA, Rickabaugh Graphics team up with branding partnership
Rickabaugh Graphics recently produced the 2019-20 NJCAA championship logo collection
Charlotte, NC – The NJCAA has announced a partnership agreement with Rickabaugh Graphics to become the Official Logo Design and Branding Partner of the association. Rickabaugh Graphics recently produced the 2019-20 NJCAA Championship logo collection that was unveiled on August 7.
In an effort to build a unified and modern presence on a nation platform, the NJCAA will collaborate with Rickabaugh Graphics to provide an updated brand identity through a refinement of current logos and marks of the association. With the partnership, Rickabaugh Graphics will also work directly with NJCAA member colleges and association-wide events to provide direction and creative designs to enhance brand awareness. NJCAA members will also receive discounted design services.
Dr. Christopher Parker, NJCAA President & CEO expressed his sentiment towards the association's partnership with Rickabaugh Graphics. "The importance of a brand goes far beyond the look of an organization. Rickabaugh Graphics' invaluable expertise in not only designing a brand, but also creating an identity that our student-athletes, coaches, alumni, and fans can directly relate to will shape the NJCAA for years to come. We look forward to expanding our presence on both a national and international scale with the insight from Rickabaugh Graphics."
Based near Columbus, OH, Rickabaugh Graphics boasts a portfolio that includes hundreds of collegiate clients such as Conference Carolinas, the University of Iowa, The Ohio State University, Indiana University, the University of Central Florida and pro sports clients including the National Football League (NFL) the National Basketball Association (NBA) and Minor League Baseball (MiLB). A staple in the creative brand industry since 1986, Rickabaugh Graphics' award-winning designs have helped unify brands across all levels of collegiate and professional sports.
"Rickabaugh Graphics feels extremely honored to partner with the NJCAA," stated Eric Rickabaugh, Owner and Creative Director of Rickabaugh Graphics. "The NJCAA is focused on providing excellent guidance in every facet of two-year college athletics and we are proud to be are part of the expertise that they are offering. Brand image is critical for collegiate athletic programs everywhere and the benefits that can be realized from an excellent brand are invaluable. Among other things, a well-crafted image can boost recruiting, galvanize school spirit, spike fan pride and significantly uplift retail sales. We will work closely with the NJCAA to greatly elevate the brands for all of its interested member institutions, all NJCAA sponsored events and for the NJCAA itself."
With the official championship logos unveiled in August, the NJCAA presented 39 uniform logos that will represent 47 national championship events for the 2019-20 season. To read more about the championship logos designed by Rickabaugh Graphics, visit: NJCAA unveils new championship logos
To learn more about Rickabaugh Graphics, visit: www.rickabaughgraphics.com
About Rickabaugh Graphics
Since 1986, Rickabaugh Graphics has been creating successful and innovative brands for numerous companies and celebrities including Hasbro Toys, Coca-Cola, Toyota, MGM, Clorox, The Limited, Hallmark, Billie Jean King, Mike Tyson and Jungle Jack Hanna. Additionally, the firm has developed pro sports branding concepts for clients such as the NFL, the NBA, the NHL and Minor League Baseball.
Over the last three decades the company has been applying their extensive branding expertise to the collegiate market. During this time they have become a respected authority in collegiate branding. They have worked hard to build memorable brands for their clients and these brands pay constant dividends in recruiting success, school spirit, stakeholder pride and licensing income. Their collegiate clients have included well over 250 schools across the country such as the University of Iowa, The Ohio State University, the University of Central Florida, the University of Texas, Indiana University, Marquette University, Seton Hall University, North Carolina State University, Baylor University and many others.
The company's tremendous success in managing challenging branding processes has resulted in the studio handling the most difficult of projects. This has included building new brand images for schools with previous controversial or insensitive nicknames, crafting brand images for start up athletic programs and the design of unifying brands for new institutions created from collegiate consolidations. The studio's creations have been presented at The Smithsonian Institute and have been the subject of feature articles in numerous major design publications and web sites including HOW, Step, Adobe.com, Logo Lounge and Publish. The company has also been recognized in the United States and internationally by many design annuals including Graphis (Switzerland), Print Logo & Symbols, Great Sporting Graphics, New American Logo, CreateIT (United Kingdom) and Logo World (Japan).
